When disreputable people understand us better than we understand ourselves, we can be easily manipulated. This principle is used by the marketing industry. All human beings are born with a holy longing but can be distracted to fill that longing with the wrong things.
The blandishments of wanton consumerism (amoral consumerism) are usually not necessities, they are bait. Unhappy people are good for business: they buy more stuff, they are never satisfied, they take more drugs, and they create more unhappy people who need more stuff. Someone is getting fabulously rich off of this.
It will be impossible fit through the narrow gate of truth if you thoughtlessly consume everything society hands you.